Restructuring and Refocusing

Wow, it's been a long time since I've Blogged. 

What I've been up to in the last year or so: a couple of weddings, a few portraits, a few fashion shoots, and a swack of 'for me' stuff.  Not terribly much.  I've been trying to find my focus, my voice, my direction.  What kind of photographer am I?  Who do I want to shoot?  and Why do I want to shoot it?  It has been a bevy of courses and soul searching.  All in the name of finding my direction. 

What kind of photographer am I?  I'm a Fashion, Beauty and Editorial Photographer.  This was a struggle to define.  I enjoy so many different types of topics and types of photography and I dabble in all of them.  Which is why I originally thought Wedding Photography would be the perfect fit.  Then I took a Matthew Jordan Smith course with CreativeLive on Fashion and Beauty Shooting a couple of weeks ago.  When he told of how he comes up with story ideas and storyboards and picking the 'hero' of the story and how he composes and why, well, it was like he was describing what I love to do and why I do it.  Model shoots with Stories are my passion.  I even design and create costumes so they can be 'just right'.  It felt like the puzzle piece just slipped into place.

Who do I want to Shoot?  I could do commercial, and probably will, but my main focus is going to be creating Fashion stories for everyday women like you and me.  I don't want to say "Glamour" because that brings images of overly made up, fluffy haired, over airbrushed/soft focused 80's Glamour portraits.  Yea, um, no.  Not that.  What I'm shooting for are more Fashion/Beauty, Burlesque-esque sometimes, but not Boudoir; think Old Hollywood Glamour. On location or at your house. 

Why do I want to shoot it?  I think Boudoir does give women an ego boost.  It shows women that they're sexy and playful and sassy and mysterious and all those wonderful things that, well, we all are.  But there are lots of wonderful Boudoir Photographers in Calgary. I want the same feeling, the same ego boost for my clients, but I wanted to do something a little different.  Something that could be hung on your living room wall or sit on your husbands desk for all to see and say 'wow'.  Fashion and Beauty: Art with you as the star, showing the world just how beautiful you truly are.

Think...